So, what exactly is a launch party?
A launch party is key in getting your business off to a great start because it allows you to let everyone know about your new direct sales business.
Your launch party will set the stage for your direct sales business and will show your friends and family what is involved in hosting a party, attending a party, and what it’s like to do business with you.
Even though you’re still new, and your launch party might not be perfect (It’s not meant to be, it’s your first one!), it’s important to prepare as much as possible. Then you can generate a lot of excitement and fill your calendar with bookings, your team with recruits, and your pocket with sales.
These days there are two ways to hold a direct sales launch party – the traditional in-home party where you invite your friends to come and check out your new business in person and the now the Facebook party – where you run an online event and invite friends to attend an online party from wherever they happen to be with their phone or laptop.
I would suggest holding your first launch event the traditional way. Once you are comfortable head over to FB.
The main goals of your launch party are for you to focus on getting party bookings, signing up new preferred customers, building relationships and getting the word out there that you are the go-to person for your brand.
When you are organizing your launch party, you want to keep it simple and remember the three P’s: Preparing, Planning, and Presentation.
Choose a date and time as soon as possible. You have ordered your kit and are excited about your new venture. Within the next two to three days, get the date for your launch party on your calendar. Try to set it up within the first week or so of getting your kit. This is when your friends and family are exploding with excitement for you and can’t wait to see your new business in action, Over-invite. The key to a successful launch is to have as many guests as possible. Only a portion of those invited will typically be able to attend. Ideally, you would love to have 10–15 guests. Start making your guest list using your mobile phone address book and your Facebook friend list. Invite everyone you know, and I mean everyone!! A great guide to planning your invite list is the FRANKS system. Friends, Relatives, Acquaintances, Neighbors, Kids (connections to your kids such as teachers, coaches, parents of friends, etc).
Use several methods to invite your guests. In today’s day and age, one person’s preferred way of communicating may be the same for another. Some friends may be a huge Facebook user, while the other prefers receiving an email or even a postcard invitation.
If you send out only use Facebook invites, you may not grab the attention of your friend who only checks her Facebook account occasionally. I always suggest to my team members to pick at least 2-3 methods to grab the attention of the majority of your guests. Text, phone call, Facebook message or a good old face to face personal invite! Encourage your guests to bring a friend and offer them a small gift for doing so! The more guests that show up at your launch party the better.
Build desire and create an interest. Social media is a great way to build excitement for your new business. Be sure to announce to your family and friends that you’ve started something new and have created a Facebook Business Page where you share information about the products. Begin exposing your lovely warm market to your products through photo posts, statuses, blog posts, and videos well before your launch party.
Explore your starter kit. Your kit contains everything you need to conduct a successful party, appointment, or presentation. Become familiar with the different products in your kit as well as the benefits of using them. You will feel confident with your products cards at your hand. You will use this kit for your launch party, so it’s important for you to learn as much as you can about the products you will show.
Know your catalogs Even though you will focus on demonstrating the products that are available to you through your starter kit, it’s important to know your catalog. The catalogs highlight each product and benefits. Our small catalogs keeps everyone’s attention on what is being showcased. Review the price sheet that is separate.
Review our company training. Your sponsor wants you to succeed. And we want you to succeed. Our Papillion University training is specific to each area of your business. Follow our Steps to Success training to help keep you on track.
Ask your sponsor/mentor if she can attend for moral support and guidance. If not, ask her to be available by phone for questions in case you have any issues. I always try to be available for my team members when I know they are having their launch party, I am at right there by their side even if it’s virtually to answer unforeseen questions or deal with issues that may arise.
You want your party to be light, casual and pressure-free. Since your focus should be on bookings and building relationships, keep it fun! Your guests will relax and have fun too and will be excited about possibly planning a party of their own. The 3/2/2 method is a popular style to use.
Provide your guests 3 different times to stop by your place over a 2-day time span for 2 hours at a time. This way you give your guests more opportunities to fit your launch party into their busy schedules.
For example, plan a Coffee and Croissants for your first 2-hour session on Friday morning from 9 – 11 am. This is a great way to catch the Mothers who just sent their kids off to school. Your second session can be from 4 – 6 pm for the after-work crowd who are heading home on a Friday afternoon with a bit of a wine and cheese theme. On Saturday morning, you can offer a light brunch from 10 am -12 to catch everyone else who was unable to make it on the Friday. This also gives your guests an idea of the different themes and times that could work for them if they host a party with you!
These examples may not work for your busy schedule so it’s important to plan your sessions around what you think is most convenient for you and your guests. Don’t go overboard with food and drinks… keep it simple! The focus is on your products not what you are serving up to eat.
Follow-up 2-3 days before your party with phone calls, text messages, and emails as a reminder before the day. Even post a Facebook update to remind your friends of your exciting event they certainly do not want to miss!
Now it’s time to set up that amazing new starter kit you received!
Is you kit enough to showcase our products and opportunity! Absolutely!
Set up a little check out area with your business cards, recruiting packets, and hostess packets. You also want to have your calculator, smartphone, a pen and your planner with you as well during the check out process – log onto your replicated site so that you can place orders through have your laptop set up so you can process orders.
Don’t forget to take a deep breath, relax and have fun! Have a great time showing off your new business to your friends and family. Your enthusiasm will be contagious; your guests will want to be a part of it too whether it’s joining your team or having a party. Good luck!!!